I was reading an article from Jeremiah Owyang and I stumbled upon this new term (at least for me is new ;) ): "The Intention Web". Jeremiah talks about how the web changed in the past years from "Asynchronous Web" into "Real-Time Web" and now "The Intention Web". I do not know whether he is the one who chose this name, but I think it is very meaningful.
The idea behind it is that people will create content about their future activities, i.e. what will they be doing tomorrow and where, and with whom. Services like plancast and upcoming.org already put this idea in practice.

Pretty cool, I just did not know there was a name for it! ;)